Ram N. Melkote

1308 Garthwick Drive

Los Altos, CA 94024

 Cell: (650) 868-3016

 Home: (650) 390-9659

Email: ram.melkote@gmail.com

OBJECTIVE

To obtain an executive level position in Engineering in a software organization.

Summary:

Ram has over 23 years of cross functional experience in the IT industry in both the consumer space and the Enterprise

IT space. He has thorough knowledge of Internet Technologies, programming languages, IT applications, Social

Networking, Search Technologies, Mobile Applications, Cloud and Systems Management, Security, Service

Management, SaaS, SOA , BPM, Middleware, and Databases. His experience has spanned Product Development,

Architecture, Product Management, Marketing, and Consulting. Ram has founded Adolio, a revolutionary platform for

mobile product/coupon search. Ram's experience includes product management at CA where he has managed the

product strategy for the CMDB and allied cloud, service management and operational tools. He has served as the VP of

Marketing at Crosstest, a software testing automation company. Ram spent six years at Oracle, where he was the

Director of Product Management for the Application Server product. At IBM, Ram was an architect for its premier object

oriented package and at Bell for an advanced Intelligent Networking product. Ram also co-founded Phulaxis, a company

that monitors business and technology controls across enterprise application systems, where he headed Product

Management/Marketing and Business Development.

EDUCATION

University of Chicago, Graduate School of Business, Chicago, IL

Master of Business Administration – Strategy, Marketing, and Finance Jul., 1998

Columbia University, New York, NY

Master of Science - Computer Science. Dec., 1992

Cornell University, Ithaca, NY

Master of Science – Engineering. Jan, 1988

♦ Ocvirk fellowship from Cornell. Research assistantship from IBM.

Indian Institute of Technology, Madras, India

Bachelor of Technology - Engineering. Jun., 1986

EXPERIENCE

Zettaset August ‘11 – Present

Mountain View, CA, Head of Engineering

♦ Built the product roadmap for Zettaset Orchestrator hadoop platform. The Zettaset Orchestrator™ platform

manages the health, security, provisioning, administration, and usability of enterprise Hadoop

environments. Hadoop powers major companies like Yahoo, Facebook, eBay, LinkedIn etc.

♦ Hadoop stack includes MapReduce, HIVE, HDFS, HBASE, PIG, Flume, SQOOP & Oozie (Industry first UI

for Oozie)

♦ Complete browser based UI built using Ruby on Rails framework, javascript, HTML

♦ Built a HA platform for Hadoop and other big-data services

♦ Helped with partnerships with SAP HANA and other SSD vendors like Fusion I/O

♦ Instituted an agile process for development.

♦ Built the Engineering, release and QA team and processes.

Adolio July’ 08 – Feb ‘11

Mountain View, CA, Founder and VP Engineering and products

♦ Revolutionary platform technology to provide a unique user experience to enable product/coupon searches

for people on the move. Provides image based, visually rich and highly interactive comparative

product/service information.

♦ Unique python based search engine tailored for product search based on patented advanced search

algorithms.

♦ Patented indexing mechanisms for both in memory cache and persisted indexes.

♦ Custom web crawler to pull relevant information from vendor sites.

♦ Several patents filed.

♦ Came up with the requirement for the UI and engine of the product. Co-owned the design and architecture.

♦ Personal catalog feature and integrations with Facebook and Twitter.

♦ Mobile applications built on Android, Windows and iPhone platform.

♦ Browser based UI built using python based framework, javascript, HTML, jquery

♦ Monetization models built for mobile product search.

CA technologies Oct 06 – Aug ‘11

Redwood City, CA, Product Management

♦ Drove the strategy for the CIO dashboard and Service Management Dashboard products

♦ Championed the CMDB/OMDB/PMDB strategies

♦ Drove the product strategy for change and configuration (CMDB/CMS) as a foundational architecture for

cloud, service management, provisioning, virtualization, and operational products

o Cloud Insight, Security products, Service Desk, Service Catalog, Asset Management, Data Center

Automation, PPM, Discovery, Service Assurance, Network and server monitoring products, Wily,

ITCM, SCM, Virtualization, Workflow, and catalyst

♦ Championed the Unified Service Model - a virtual model for integrating cloud, service and infrastructure

products

♦ Helped champion the CMDBf industry standard.

♦ Outbound and Inbound product management.

♦ Helped craft the SaaS strategy and Mobile strategy for the Service Management product line

♦ Built a collaboration/social networking tool for service management

♦ Extensive experience working with analysts, and customers. Presenting at conferences and CA worlds.

Authored several white papers that have been critically acclaimed.

CrossTest 06 – 11

San Mateo, CA, VP of Product Management, Product Management Advisor

♦ CrossTest provides a software test automation solution for C/C++ code. Embedded devices and Mobile

platforms

♦ Revamped company’s marketing strategy to differentiate its offering vis-à-vis the competition.

♦ Built the product roadmap for the next generation of products. Added features that helped leapfrog the

competition and provide innovative products that do not exist in the industry.

♦ Created the requirements document for the features that were added. (Automatically generate tests by

parsing the source code and create unit tests from systems tests for devices.)

♦ Negotiated distributorships/VAR/ISV partnerships around the world.

♦ Helped create satisfied reference customers: Cisco, Halliburton, and Northrop Grumman.

Phulaxis Corporation 05 – 06 (Acquired by Agiliance)

Sunnyvale, CA, Founder and VP of Product Strategy

♦ Phulaxis solution monitors and enforces business and IT controls for IT services in real time across

enterprise application systems, databases and Operating Systems.

♦ Solution consists of a CMDB product, a rules engine, and change management and detection, and

integration to Remedy. Frameworks used were ITIL and COBIT.

♦ Helps companies comply with regulations like Sarbanes-Oxley, HIPAA, Basel II, FISMA.

♦ Responsible for Marketing Strategy: positioning, go-to-market strategies for each market segment, product

roadmap

♦ Build company and product value proposition

♦ Create and lead demand generation program. Helped acquire marquee customers like Cisco and Yahoo.

♦ Direct and manage development of presentation and sales collateral

♦ Own (SI and ISV) partner program. Negotiating partnerships with Oracle, Sun, Fujitsu, and Siebel.

Oracle Corporation, 99 – 05

Redwood Shores, CA, 01 – Jan 05, Director of Product Management

Internet technologies/Application server/(Web Services/Integration/B2B/SOA)

♦ Outbound and Inbound product management.

♦ Owned the product roadmap for the EAI, A2A, B2B, BPM, web services integration (BPEL), and BAM part

of the application server suite of products. Defined product vision, business case and key product

features. Defined and developed functional requirements, version and feature function rollout planning.

♦ Analyzed market trends, customer needs and competitive landscape.

♦ Drove build vs. buy decisions. Managed the product lifecycle, including the definition of the customer

value proposition, messaging/positioning and sales force training. Responsible for managing costs,

margins and pricing of products and development.

♦ Drove product definition and priorities through entire product cycle, including development and QA.

♦ Identified and helped develop relationships with ISVs and partners to create complementary products and

services.

♦ Supported sales efforts including participation in prospect meetings. (e.g. trade shows, demos, detailed

product presentations, key sales calls, proposal support). Represented product to customers, partners

and press. Managed beta process with first set of customers to turn them into satisfied referenceable

customers.

♦ Met and worked with customers to understand future needs and product feedback. Provided product

feedback in the form of MRD's on specific uses of the product in the various segments and industry

standards like UCCNET, EDI, RFID, RosettaNet, HL7, BPEL, ebXML, XML, WSDL, SOAP, UDDI, J2EE,

and Security Standards.

♦ Developed adaptor products to Siebel, PeopleSoft, SAP, and JD Edwards.

♦ Defined and developed product marketing collateral, such as product data sheets, white papers, and

product presentations.

♦ Managed a group of Product Managers to achieve the above mentioned goals.

Chicago, IL, 99 – 01, Senior Consulting Manager (ERP/CRM/Core Technology)

♦ Managed consulting business for Kansas, Missouri, and Parts of Illinois. Responsibilities included

providing Oracle solutions to clients, assisting clients with project management and assessment, proposal

and work plan development, project staffing, negotiating and coordinating contract activity, and mentoring.

Responsible for the identification, pursuit, capture and execution of all business within territory.

♦ Worked with a variety of product technologies including Database Management, Internet & Intranet

development, Client Server development, Oracle Financial, Manufacturing, and Customer Relationship

Management Applications, and Data Warehousing products.

♦ Managed P&L cost center of thirty five personnel including first and second line managers with complete

responsibility for revenue generation, project execution, invoicing, account receivable management,

personal management, hiring, and performance reviews.

AT Kearney, Chicago, IL, 98 - 99, Management Consulting Associate

♦ Consulted to corporations on information technology strategy. Actively involved in making corporate

decisions on technology refreshment strategy, standardization, and hardware lease vs. buy. Restructured

client hardware purchasing process and supplier selection criteria.

♦ Evaluated the competitive strategy of a petroleum and chemical storage company. Performed industry

analysis, sized and assessed potential growth opportunities.

Bell Communications Research (Bellcore) Piscataway, NJ, 95 - 96, Senior Technical Staff Member, Senior

Product Manager

♦ Headed a team of client representatives, engineers, and testers to architect a $500,000 telecommunication

services product. (Revenue impact: $20 million/year)

♦ Championed product line extensions by introducing new applications of product.

♦ As project leader, coordinated effort amongst a team of twelve people, and planned project schedule to

develop, test and deliver the product.

♦ Organized customer meetings with representatives from the Bell Operating Companies.

♦ Heavily involved in recruiting new personnel and providing feedback to director on the performance of the

technical folks in the group.

♦ Technical responsibilities included designing and developing advanced intelligent networking software to

provide telecommunication services.

IBM, Suffern, NY, 92 - 95, Technical Manager

♦ IBM's premier object oriented package (Product Manager) with an OSF/MOTIF GUI that interfaced with

IBM's Client Server DB2 architecture.

♦ Led an international cross-functional team in a multi-million dollar venture to re-engineer the business

process of computer design and manufacturing and build a software product for Product Management.

♦ Received early promotion to management position and was inducted into the design/architecture

department.

♦ Ranked in the top 5% of all employees based on performance.

♦ Initiated process improvement schemes that reduced product development cycle time by 20%.

♦ Formed a client services group to address customer concerns, and developed a process to incorporate

customer initiated enhancements into the base product.

♦ Architected the software, directed activities of programmers, planned projects, assigned tasks and

provided technical leadership.

Gen/C Inc., Creskill, NJ, 88 - 92, Director of Product Management, Director of Research and Development

♦ Designed a highly deployed expert system to increase manufacturing efficiency in an enterprise and

developed a marketing plan to promote sales. (Revenue impact: $20 million/year)

♦ Performed market and competitive analysis for product in Asia and Europe to facilitate an international

expansion effort. Traveled extensively to customer sites in US, Europe, and Asia for negotiations.

♦ Helped negotiate partnerships with hardware/software vendors for joint product development.

♦ Presented to senior management of large corporate customers like Boeing, United Technology, Lockheed,

etc. as member of sales team, and published papers in premier professional journals.

♦ Designated project manager for a multi-functional team of twelve people and received two promotions in

three years.

♦ Oversaw research and development efforts.

♦ Responsible for designing Computer Integrated Manufacturing turnkey system. Designed heuristic

algorithms to geometrically nest irregular 2D shapes for maximum efficiency. Developed the MRP, and

Order Management modules.

LANGUAGES AND PLATFORMS

Languages: JAVA (JSP, EJB, & Servlets), Python, C++, C, PHP, Javascript, AWK, Perl, XML, HTML, PASCAL,

FORTRAN, LISP, SQL, PROLOG, PL/I, Pro*C, Unix Shell Scripts, VM/CMS EXEC scripts and MVS JCL and CLISTS.

Platforms: UNIX, AIX, VM/CMS, MVS, Windows, X Windows, mainframes.

RDBMS: ORACLE, DB/2 and MS Access.

Applications: ERP(Financials, Manufacturing, Supply Chain), CRM, & Custom. Proficient in SAP, Siebel, Oracle, &

Peoplesoft.

Enterprise Standards: J2EE, .NET

IT Frameworks: ITIL (ITIL v3 certified), COBIT, VALIT

Mobile Technologies: Android and iPhone/iPad

Others: Expert in object oriented design methodologies, mobile and internet technologies.

VERTICALS

Industrial Manufacturing, Telecommunications, Retail, High Tech, State and Local Government.

PERSONAL

US Citizen